Request a Feature (AMP) Accelerated Mobile Pages

The most essential Feature that is missing from long-long time is (AMP) Accelerated Mobile Pages. So I put this matter as (Request a Feature) in Bootstrap Studio. Its lacking from its birth.

Accelerated Mobile Pages (AMP) is an open-source project that began with Google. Its purpose is to make web pages load fast on mobile devices. The impact of AMP on a website’s performance, speed, and SEO can change. This depends on a variety of factors.

  1. Performance and Speed:
  • AMP pages are created to load quickly and use fewer data. They do this by limiting some HTML, CSS, and Javascript elements. This focus on speed lowers the chance of visitors leaving the page too soon.

  • AMP uses an optimized server-side rendering and caching system, which delivers content quickly from Google’s AMP Cache.

  • AMP pages load content almost instantly. They offer a better experience for users with slow or limited data connections.

  1. SEO (Search Engine Optimization):
  • In the past, Google highlighted AMP pages in mobile search results, potentially improving click-through rates. Starting in early 2023, the Top Stories carousel on mobile will no longer require AMP. You can appear in it without using AMP.

  • Google uses page speed as a factor to rank websites in mobile search results. Using AMP (Accelerated Mobile Pages) can speed up your page loading times. A faster load speed may indirectly improve your SEO (Search Engine Optimization).

  • AMP enhances user experience, which is vital for SEO. It prioritizes fast loading times and clear content presentation.

However, the importance of AMP may not be the same for all websites:

  • Non-AMP pages can work just as well as AMP pages. This is true if they are made faster and designed for mobile devices. New web technologies improve websites. Responsive design helps websites load quickly. Progressive Web Apps (PWAs) enhance user experience. You don’t need AMP for fast loading and a great user experience.

  • When you adopt AMP, it requires extra upkeep. You may have to keep several versions of your content in sync.

  • Website owners have raised concerns about AMP. They believe that AMP’s restrictions can prevent them from creating custom interactive features on their sites.

  • Google states that AMP, short for Accelerated Mobile Pages, does not directly affect a page’s search ranking. Therefore, AMP is not specifically necessary for search engine optimization (SEO).

Given these considerations, whether to implement AMP depends on the specific needs and goals of a website. Consider the advantages and disadvantages carefully. Think about how it will affect the user experience. Also, consider the resources you have for development and upkeep. For publishers who prioritize quick content delivery to mobile users, AMP can still be useful. For others who can optimize their websites effectively without AMP, it might not be necessary. It’s always vital to stay updated with best practices and recommendations as standards and algorithms change over time.

Software Developer,
Founder & CEO at ALYYLA


Sorry, but all of these points have little relevance in 2023 (and some of them are just wrong.) Virtually nobody is building AMP pages now. AMP was created to give Google more control over the Web, not to benefit us. It was an awful idea from the start, which is one of the main reasons it never caught on with developers.

A properly designed web page will load just as fast (if not faster) than an AMP page. Even Google themselves doesn’t push AMP anymore. I’m sure within a few years it will fade away completely (and even that won’t be soon enough.)